94/100 This Other Dumb Marketing Campaign I Can’t Forget Pt. 1/2
Babble’s French Challenge
If you’ve read my five-part series on Matthew McConaughey and Lincoln, it’s no surprise that some marketing campaigns REALLY stick with me.
Here’s another one. This time, it’s Babble, the language learning company.
This video has marked me. SO often do I envision doing things like this, in an organized and collective way and especially so when learning languages. I would LOVE to replicate this with anyone at all so call me already!
It is embarrassing how many times I’ve watched this, especially part one. First of all, there is a theme song and opening sequence. The whole vibe of this communicates to me “here are the heroes we need, the only ones who can defeat the evil,” as they are doing frankly ordinary things in their life while learning French.
It’s so bogus it hurts. I love it. Learning French as a villain? Yes. That is a perfect idea.
Let’s also look at the timeline and the task here. It is a seven-day stretch of learning just as much as possible. This is a fair goal. It’s a time-kept plan that will end, meaning that literally anything learned is a win. It’s not about completion but about longevity. Can you commit to doing this small thing for seven days?
Lastly, there is a goal at the end, a fun one, by the way. At the end of the challenge, they are going to hang out with cool people and just try what they’ve gained. You literally can’t lose!
More soon,
Trevor