After PRONTO
100 Words for 100 Days
When I set out to make that company, I built that concept around a very specific idea: home. PRONTO was an attempt to take an energy and interest I discovered in Southern California and amplify it. I found a readiness for ideas that talked about the world.
There is a missing infrastructure for people who love ideas in the area of Southern California. That does not mean zero. There are incredible organizations doing the work, but there is a need for more. I wanted to contribute, with the mindset of Kevin Kelly’s 1000 True Fans, and build a movement of thought and curiosity through publishing urgent ideas to ready any reader in facing today. Ideas are tools. Every tool is an ethic.
I sensed then, but now it is fully clear: moving to Boston was the ending of that project. Stepping away from the ground that I knew was the divorce that ensured that project would never be full.
This is ok. I still believe in it. I’m proud I tried. I still think there are incredible things to happen. For one, Kathryn H. Ross’s book, Black Was Not a Label continues beyond PRONTO with the leader in literary culture in Southern California, Red Hen Press. My heart is full.
What happens next for me is this: I am writing (at least) 100 words for 100 days. I began on the day of my one-year anniversary in DC (8/11) and will continue until the middle of November. I will then take a break to think about what will happen after this experiment.
I would love your company in this.
More soon,
Trevor